尊贵马术圈层，优质运动领袖 Glorious world of horsemanship, outstanding forerunner of sports
《马术世界》杂志 World Horsemanship
—中国权威马术杂志 ——Chinese leading publication on horsemanship

《马术世界》杂志由成都马术协会出品，2010年创刊，是由中国马术协会官方唯一支持的公开发行马术类专业杂志出版物，杂志以中英文双语呈现，双月刊，全年发行6期，每期5万册。发行网点覆盖中国20多个大中型城市高端书店及马场等场所。此外，杂志通过自身渠道辐射包括美国、法国、爱尔兰、澳大利亚、中国香港等13个国家和地区马术马业发达国家。是国内外集马术赛事活动、马术训练、马术旅游及高端生活资讯为一体的优质载体。

一、 刊物背景
1. Background of World Horsemanship
为了进一步整合国内外马术运动资源，“推动马术运动，传播马术文化”，2011年，在中国马术协会、成都市体育局的指导和支持下，成都马术协会开始筹办马术杂志---《马术世界》。
For the purpose of integrating more equestrian resources at home and abroad to “Promote Equestrian Sports and Spread Equestrian Culture”, Chengdu Equestrian Association, under the leadership and support of Sports Administration of Chengdu, started to prepare for the equestrian publication---World Horsemanship in 2011.
《马术世界》作为全国唯一一本由中国马术协会官方支持的正式出版的中英文双语马术专业杂志，是国外内集马术运动推广、马术赛事、马术训练、俱乐部活动及资讯的传播平台，也是马术旅游、休闲生活的优质载体。
As the only professional publication on equestrian published bilingually in both Chinese and English by the authority of Chinese Equestrian Association, World Horsemanship is not only a medium to provide news and information about equestrian competition events, equestrian trainings and club activities for domestic and overseas equestrian enthusiasts, but also an approach to promote equestrian sports and develop equestrian tourism for the better life of the public.
杂志创办近五年来，在各级主管部门以及全国各地方政府、协会和广大马友的支持和帮助下取得了欣慰的成绩，作为国内大陆地区目前唯一对外公开发行的政府权威官方杂志，《马术世界》杂志已成为国际马术赛事报道、全国马术赛事咨询、马术权威专家观点、马术文化发展，马术艺术作品鉴赏的最佳平面宣传品牌，刊物通过广泛的国内外发行渠道获得了世界各地马友读者们的广泛认可。今后，《马术世界》杂志将通过不断的努力，站在更高的角度全面关注世界并展示中国的马术运动的成果，同时进一步拓展赛事和协会合作，开展更广泛的商务平台合作和马术推广活动，服务更多的支持企业。感谢三年来业内外机构人士对“马术世界”的支持。
Since its first issue three years ago, the Publication has made satisfactory achievements under the support and assistance of the competent administrative authorities, the governments at all levels, associations and all the equestrian enthusiasts across the country. As the only government-authorized publication published worldwide from mainland China, World Horsemanship has grown into one of the best publication brands for reports of national and international equestrian competition events, viewpoints of professional equestrian experts
progress of equestrian culture and display of equestrian art works, which has gained wide popularity among equestrian enthusiasts worldwide by means of its extensive distribution network worldwide. In future, by sparing no efforts, World Horsemanship will upgrade itself to comprehensively focus on the outside world and demonstrate achievements of China with regard to equestrian sports, while at the same time enhance cooperation on competitions and with associations to strengthen collaboration on business platforms and equestrian promotions in a larger sense, so that more supporting enterprises can be served. We are grateful to all the organizations and individuals who have supported World Horsemanship over the past two years.

二、 杂志概况
2. Overview of World Horsemanship
1、杂志发展
2.1 Development of the Publication
目前，杂志初创近五年来，获得了中国马术协会的高度评价，也得到了各地马友等读者们的广泛认可。2011年，作为内刊出品的《成都马术》出版三期，第四期改版后更名为《马术世界》正式公开发行，今后，《马术世界》将站在更高的角度全面关注世界并展示中国的马术运动、赛事、协会以及支持企业的活动。
Since its first issue two years ago, World Horsemanship has been highly spoken of by Chinese Equestrian Association and widely recognized by equestrian readers. In 2011, after three editions under the name of Chengdu Equestrian published as an internal publication, Chengdu Horsemanship renamed as World Horsemanship in the fourth edition after correcting for public issue. Since then, World Horsemanship has been upgraded to comprehensively focus on the outside world and demonstrate achievements of China with regard to equestrian sports, competitions, associations and activities of supporting enterprises.
另外，《马术世界》有着强大的资源供给团队。国家体育总局自行车击剑运动管理中心、中国马术协会马术部全体领导目前已作为杂志编委，参与杂志的编排当中，以黄祖平为代表的优秀运动员、裁判团队也已成为杂志的专业技术顾问团队。此外，国际马联、亚马联、法国国家马术学院、法国马业专业联盟、爱尔兰赛马会、澳大利亚维多利亚州赛马会、澳大利亚维多利亚州纯血马育种协会、中国马术网等权威机构和组织已成为杂志日常支持单位。
Moreover, World Horsemanship is supported by a powerful resources. All leaders from Administration Center of Bicycle & Fencing of General Administration of Sport of China and those from Equestrian Department of Chinese Equestrian Association have been invited as editorial board members to participate in edition of the publication. Besides, excellent athletes and referee groups represented by Huang Zuping has constituted the Publication’s professional technical consultant team. In addition, authoritative institutions and organizations as Federation Equestre Internationale (FEI), Asian Equestrian Federation, French National Horse-Riding School, Union Nationale Interprofessionnelle du Cheval (UNIC), Equestrian Federation of Australia (Victorian Branch), Victorian Bloodhorse Breeders Association and the official
website of China Equestrian Association have all become long-term supportive partners of the Publication.
2、出版与发行
2.2 Publishing and distribution
目前，每期杂志约130P左右，在印刷工艺上，采用了封面专金印刷、LOGO烫金、封面拉页等特殊工艺，凸显杂志的品质。在栏目设置上，分为热度、焦点、训练场、原乡、圈层等版块，全方位介绍和推广马术运动。
At present, there are approximately 120 pages in each edition of the publication, for which we apply special techniques as cover gold printing, LOGO gold print and gate fold of front page in terms of printing technology to demonstrate the high quality of the Publication. As to column setting, the Publication is divided into sections as Hot-topics, Focus, Training Course, Country and Saloon to represent and promote in all aspects the equestrian sports.
在杂志发行方面，《马术世界》杂志整合了全国知名的尚和传播机构协助完成发行工作，此外，杂志还对全球的马术类高端客户实施一对一精准投放。2012年，杂志已在全国都已建立了分销点和展示平台，尤其是北京、上海、广州、成都等地区，成为行业内唯一一本由中国马术协会官方支持，并在全国地区发售的公开出版物。目前，杂志已按双月刊发行，计划出刊六期，每逢单月出刊，现杂志发行量为50000册。
In terms of distribution, World Horsemanship has collaborated with domestic well-known fashionable and publicity institutions to jointly distribute the Publication. In addition, the Publication applies precise one-on-one distribution to global high-end customers of equestrian. In 2012, the Publication has established distribution points and demonstration platform nationwide, especially in places like Beijing, Shanghai, Guangzhou and Chengdu. It has become the only professional publication supported by Chinese Equestrian Association and distributed nationwide in China. Now, the Publication has released its bimonthly editions, which is intended for 6 editions issued on odd months with its current amount of distribution of 50,000 copies.
未来，《马术世界》将进一步扩展资源平台，扩大影响力，在中国马术协会及成都市人民政府的支持下，做成全国最好的马术类高端杂志。
In future, World Horsemanship will further expand its resource platform as well as its influence to become the best high-end equestrian publication in China with the support of Chinese Equestrian Association and the People’s Government of Chengdu.

成都马术协会《马术世界》编辑部
Editorial Department of World Horsemanship, Chengdu Equestrian Association