尊贵马术圈层，优质运动领袖 Glorious world of horsemanship, outstanding forerunner of sports
《马术世界》杂志 World Horsemanship
—中国权威马术杂志 ——Chinese leading publication on horsemanship
1. Background of World Horsemanship
For the purpose of integrating more equestrian resources at home and abroad to “Promote Equestrian Sports and Spread Equestrian Culture”, Chengdu Equestrian Association, under the leadership and support of Sports Administration of Chengdu, started to prepare for the equestrian publication---World Horsemanship in 2011.
As the only professional publication on equestrian published bilingually in both Chinese and English by the authority of Chinese Equestrian Association, World Horsemanship is not only a medium to provide news and information about equestrian competition events, equestrian trainings and club activities for domestic and overseas equestrian enthusiasts, but also an approach to promote equestrian sports and develop equestrian tourism for the better life of the public.
Since its first issue three years ago, the Publication has made satisfactory achievements under the support and assistance of the competent administrative authorities, the governments at all levels, associations and all the equestrian enthusiasts across the country. As the only government-authorized publication published worldwide from mainland China, World Horsemanship has grown into one of the best publication brands for reports of national and international equestrian competition events, viewpoints of professional equestrian experts
progress of equestrian culture and display of equestrian art works, which has gained wide popularity among equestrian enthusiasts worldwide by means of its extensive distribution network worldwide. In future, by sparing no efforts, World Horsemanship will upgrade itself to comprehensively focus on the outside world and demonstrate achievements of China with regard to equestrian sports, while at the same time enhance cooperation on competitions and with associations to strengthen collaboration on business platforms and equestrian promotions in a larger sense, so that more supporting enterprises can be served. We are grateful to all the organizations and individuals who have supported World Horsemanship over the past two years.
2. Overview of World Horsemanship
2.1 Development of the Publication
Since its first issue two years ago, World Horsemanship has been highly spoken of by Chinese Equestrian Association and widely recognized by equestrian readers. In 2011, after three editions under the name of Chengdu Equestrian published as an internal publication, Chengdu Horsemanship renamed as World Horsemanship in the fourth edition after correcting for public issue. Since then, World Horsemanship has been upgraded to comprehensively focus on the outside world and demonstrate achievements of China with regard to equestrian sports, competitions, associations and activities of supporting enterprises.
Moreover, World Horsemanship is supported by a powerful resources. All leaders from Administration Center of Bicycle & Fencing of General Administration of Sport of China and those from Equestrian Department of Chinese Equestrian Association have been invited as editorial board members to participate in edition of the publication. Besides, excellent athletes and referee groups represented by Huang Zuping has constituted the Publication’s professional technical consultant team. In addition, authoritative institutions and organizations as Federation Equestre Internationale (FEI), Asian Equestrian Federation, French National Horse-Riding School, Union Nationale Interprofessionnelle du Cheval (UNIC), Equestrian Federation of Australia (Victorian Branch), Victorian Bloodhorse Breeders Association and the official
website of China Equestrian Association have all become long-term supportive partners of the Publication.
2.2 Publishing and distribution
At present, there are approximately 120 pages in each edition of the publication, for which we apply special techniques as cover gold printing, LOGO gold print and gate fold of front page in terms of printing technology to demonstrate the high quality of the Publication. As to column setting, the Publication is divided into sections as Hot-topics, Focus, Training Course, Country and Saloon to represent and promote in all aspects the equestrian sports.
In terms of distribution, World Horsemanship has collaborated with domestic well-known fashionable and publicity institutions to jointly distribute the Publication. In addition, the Publication applies precise one-on-one distribution to global high-end customers of equestrian. In 2012, the Publication has established distribution points and demonstration platform nationwide, especially in places like Beijing, Shanghai, Guangzhou and Chengdu. It has become the only professional publication supported by Chinese Equestrian Association and distributed nationwide in China. Now, the Publication has released its bimonthly editions, which is intended for 6 editions issued on odd months with its current amount of distribution of 50,000 copies.
In future, World Horsemanship will further expand its resource platform as well as its influence to become the best high-end equestrian publication in China with the support of Chinese Equestrian Association and the People’s Government of Chengdu.
Editorial Department of World Horsemanship, Chengdu Equestrian Association